
Acrew
The founder and CEO of Acrew, Crystal McDonald, approached LookFar after competing and winning Steve Case's The Rise of the Rest. Acrew is a resumeless job marketplace that connects job seekers and employers through brief, first-impression interviews. Through Acrew, job seekers can eliminate the hassle of creating resumes that rarely get read, and employers can save valuable time by vetting initial candidates online not only based on employment history, but more also personality and culture-fit.
After participating in LookFar's Discovery Workshop, Crystal agreed to engage with our Product Team to re-write the frontend and backend of the web application, along with a complete rebrand.
Product Management Milestones:
- Gained client buy-in of complete rebrand, persona development and product feature set and roadmap
- Integrated the client into existing Agile Scrum ceremonies, including grooming & demos
- Created JIRA role and permissions scheme for client to streamline feature requests and bug reporting
- Led development of demoable prototype to gather feedback from stakeholders, including board member Steve Case
- Post-feedback, directed of UX/UI enhancement workshop for product to roll out to existing users and onboard new users
- Oversaw LookFar's first implementation of Metabase as an "admin frontend" for user insight and data


Product Details:
- Two-sided market: B2B (Employer), B2C (Job Seekers)
- B2C experience optimized for mobile
- Applicant Tracking System "Lite" for Employers
- WordPress brochure site integrated with web application
- AWS, Cloudfront, EC2, Elastic Beanstalk
- Web app Node.js API, LoopBack
- Web app AngularJS frontend
- Metabase Integration for admins
- Video-recording capability using third party service and native