An owner of a local Cross Fit gym and Lululemon brand ambassador and his wife, who is a successful fitness and lifestyle blogger conceived Vital League in the way that many successful products are: solving an existing problem with validated need.
The founders both had been creating and managing fitness challenges for large groups of participants for years, bootstrapping the process with Facebook groups, email, and spreadsheets. As LookFar's Product Manager, I led a Strategy Session to create the feature set for an MVP that would meet their goals and fit their budget.
